The Importance of Shopping Local

Keep it Local. Shop Small.

by Grace Anne Marcum

Can you imagine Campus Corner, or any local shopping community for that matter, without your favorite brick and mortar shops? With internet shopping on the rise and local dollars going to large chains or overseas, our communities will only suffer. One by one Norman staple local businesses are closing their doors due to online shopping and this is only the beginning. Here are 7 crucial reasons to keep your well earned dollars local. 

1. The math has been done.


Barb Fite and Mariah Pinkerton with their dog, Leo, with Antique Garden

Did you know that if every household brought back only 10% of what they bought elsewhere, and every business brought back only 5% of money spent elsewhere, that the community would have an additional $43 million dollars in revenue?

2. Shopping small for big benefits.


Susan and Paige Potts with Occasions Paper and Tulips Home 

When small businesses thrive, they are able to offer more benefits to employees, donate to non-profits, and invest back into their businesses, employees, and the community. This growth also allows small businesses to expand their goods and services making an even larger selection available closer to home. 

Forced to buy something online because your local retailers don't carry it?

Buy everything else in brick and mortars, keep the money local, and watch these items become available as the health of the community strengthens. 

3. "Money is like blood".


The lovely Shoetopia girls and Leo getting a delicious treat from his friends at MidFirst Bank

According to TIME, "Money is like blood. It needs to keep moving around to keep the economy going." When money is spent elsewhere -at big supermarkets, non-locally own utilities and other services such as on-line retailers -"it flows out, like a wound."

4. Online shopping tax dollars go where?

According to the Retail Alliance Association, online retailers continue to exploit an outdated legal loophole to forgo collecting and remitting state and local sales taxes. This puts local businesses at a competitive disadvantage in the marketplace, robbing local communities of economic growth, jobs and civic engagement.

This situation is stifling local business growth and threatening small businesses nationwide. While public opinion continues to move in favor of equity through sales tax collection, some in Congress continue to fight against sound policy based on simple fairness, good economics and common decency.


5. From "clone towns" to "ghost towns".

Can you imagine driving down Main Street and only seeing the same ole fast-food and retail chains? Without staples like Sooner Dairy Lunch and the Diner, Norman would lose so much historical character. 

 Mariah and Barb supporting one of their favorite local breakfast joints, The Diner

Or for those of us who love to travel... eventually, what would be the point? Sure, I get my daily Starbucks and have nothing against these chain establishments, but there must be a shift in balance to keep communities from digressing into "clone towns".

Local businesses give towns a personality or identity. I don't know about you, but I don't want to travel all the way to Colorado this Christmas to eat and shop in the same ole mundane retail chains offered on every corner. Let's keep Norman's charm alive!

6. The personal customer service you deserve.


Buchanan Bicycles on Campus Corner

It’s not often that you go into a big-box retailer and feel like your business is truly appreciated. But go into a local business and it’s usually a much different story.

Local businesses often hire people with a better understanding of the products they are selling and take more time to get to know customers. Go where you’re valued and where your money can truly make a difference by shopping local.

7. Think of your future.


It's estimated that out of every $100 spent at a locally owned business, $73 remains in the local economy and $27 leaves. While for every $100 spent at a non-locally owned business, $43 remains in the local economy and $57 leaves. Not to mention how the community looses virtual all money spent online at out of state retailers.

All the money trickling out of local communities just means less jobs and opportunities for not only ourselves, but for future generations. We owe it to ourselves and to our future children to keep our communities on their feet and thriving.

Plus, local businesses are owned by people who live in this community, are less likely to leave, and are more invested in the community’s future.

So, as Norman local retailers, we would simply like to thank you for keeping it local and shopping small. We couldn't do it without you and we encourage you to keep the shopping local movement going. We are truly thankful for our Norman community and know that we can all make a difference together!



TIME  |  Buying local: How it Boosts the Economy 

ILSR  |  Top 10 Reasons to Support Locally Owned Businesses

RETAIL ALLIANCE  |  Hurting Local Businesses ... With Each Mouse Click 



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